[ROVERNET - UK] Wheels and press photos
Slatskars
slatskars at comcast.net
Wed Aug 2 03:11:15 BST 2006
Fascinating to me that a Rover 2000TC was in the $4,200 price range. I
bought a new 68 Chrysler 300 fully loaded with a 440 ci engine with a four
barrel Holley for $4,500.
Slats
----- Original Message -----
From: "S Manwell" <s_manwell at alum.swarthmore.edu>
To: <rovernet at lyris.ccdata.com>
Sent: Tuesday, August 01, 2006 6:30 PM
Subject: [ROVERNET - UK] Wheels and press photos
> Here is more P6 wheel and press history -- I trust that Rover intended for
> this press information to be distributed freely, even if this is 40 years
> late:
>
> 1966:
> A press folder from The Rover Motor Company of North America Limited
> containing a March/April, 1966 price list includes a press photo featuring
> a TC with the white and blue color scheme, round Icelert, round bullet
> mirror on the rear corner of the hood ahead of the driver's door, license
> plate bracket hanging below the front bumper and Magnum 500 wheels.
>
> The caption reads:
> "The new Rover 2000 TC, making its debut at New York's International
> Automobile Show at the Colliseum, 9 - 17 April. With twin carburetors and
> a 124 horsepower engine, the TC is Rover's hotter version of the
> successful and interesting Rover 2000 sports sedan. The TC specially
> equipped for the United States market has mag type wheels, simulated
> wooden steering wheel and gear shift knob (not wood because it might
> splinter), and a tachometer, as well as a special blue and white paint job
> in the case of the white cars." Don't you love the preposterous
> marketing spin on the fake wood? And after all that, the gear knobs
> actually were wood on the production cars.
>
> 1967:
> A press folder from early 1967 introduces the 2000 Automatic from The
> Rover Motor Company of North America Limited. There is no press photo in
> the folder that I have, but the included brochure shows Magstars on the
> Automatic.
>
> 1968:
> I have an incomplete press folder from March, 1968 labelled "Leyland Motor
> Corporation of North America" (combined Leyland and Rover logo at the
> bottom) that demonstrates that the North America organization was not too
> concerned with helping get our historical details right. The press photo
> shows a dark colored 2000TC with Magnum 500 wheels and other pre-1968
> features: round Icelert, alloy bumper overiders, bullet mirror on the
> hood and earlier rear-view mirror with map light.
> The caption is clearly for a Federal car: "Rover 2000 TC for 1968
> required only minor changes to meet all federal and state smog-control and
> safety requirements. Four-wheel disc brakes, modified de Dion rear
> suspension, and overhead camshaft engine have made the Rover 2000 TC a
> stopping, handling and going machine while the safety-in-adversity design
> philosophy has made it a reputation as a safety car as well as a luxurious
> one. At the suggested P. O. E. retail price of $4,198, the Rover 2000 TC
> compares very favorably with far more expensive sports sedans."
>
> Interestingly, the first brochure for the Federal cars including an engine
> bay photo showing the twin brake servos, also shows an earlier April
> Yellow car on the cover. The odd mix of obsolete and new in this brochure
> includes detail photos of the round Icelert, Magstar and Magnum 500 wheels
> (obsolete and repeated from an older brochure) along with photos of the
> new twin servos and federal door mirror. The only wheel option listed on
> this brochure is "MagStar Wheels"-- maybe there was a brief period in 1968
> after Magnum 500's were phased out before Rostyles were offered?
>
> 1969:
> A press folder with "British Leyland Motors Inc." on the cover and
> containing a press release promoting the Rover/Triumph presence at the
> April 1969 New York auto show. The same folder contains a press photo of
> light colored 2000TC with Rostyle wheels (not Magnum 500). Other
> post-1967 features include a rectangular Icelert, license plate bracket
> mounted to the leading edge of the front bumper and plastic break-away
> mirror. Late 1968 or later features include a driver's door mirror
> (similar to the later Wingard, but not the same) and trapezoidal side
> reflectors on each fender.
>
> The caption on the photo reads: "The Rover 2000 series which includes the
> TC (for Twin Carburetor) and the Automatic is an automobile of unique
> construction in that it is virtually a steel cage onto which 19 body
> panels are attached. With that beginning, Rover engineers went on to
> reason and consider every other aspect of the car's design and
> engineering, which is why the 2000 handles well, holds the road, and is a
> delight to drive."
>
> 1970:
> I don't know if there was a press kit for 1970, but there is a single
> sheet brochure for the 2000TC that must be for 1970 cars by British
> Leyland Motors Inc: the car on the cover has amber parking and
> turn-signal lenses, repeater turn signals below the bumpers, side
> reflectors and the federal door mirror. Oddly enough, the wheel option
> listed is "Mag-Style Sports Wheels". Was this BL shorthand for "we'll
> sell you MagStars or Rostyles, depending what we can find in the
> warehouse"?
>
> I looked through a few different 3500S brochures and, as Geoff pointed
> out, their were no (official) wheel options for the V8 car in North
> America. Still, I would imagine that Rostyles must have been sold as
> accessories for some V8's.
>
> Did I mention that I like Rover press kits and brochures?
>
> --Steve Manwell
>
>
>>
>
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