[ROVERNET - UK] Re: Rover Trademark: Who owns it now?

Aidrian Bridgeman-Sutton smokeandsteam at gmail.com
Fri Mar 28 15:37:56 GMT 2008

On 3/27/08, Bosse Arnholm <bosse at arnholm.se> wrote:

> If you also have in mind that the old Rover Campany from the end of WW II
> never built enough salloons to survive, and the separation of Land Rover
> from Rover when BMW sold off, was the final deathstroke for the Rover
> saloon company.

This separation really came about under British Leyland - though the
ownership was common the Land Rover arm was hived off a distinct
company separate from JRT.

Land Rover profits under BL were syphoned off for far too long to
support the volume cars from Austin and Morris which were losing money
in large amounts (there were millions of BMC 1100s and 1300s made and
all of them cost BL about ten pounds each more than they could sell
them for)

> If Tata handles this well, this may result in a  Rover-revival  with
> dignity.

One hopes, but one concern in even BL days was that Jaguar and Rover
were often seen as competing with each other within the same
organization - the fate of the P8 and P6BS was sealed as they were
thought to be competitive with contemporary Jags

If Tata do revive the marque then they will need to define a clear
market sector and target that with well built cars.

More information about the rovernet mailing list