[ROVERNET - UK] Rover brand name sold

Peter Huttemeier peterhut at melbpc.org.au
Thu Aug 17 01:40:42 BST 2006

The final piece fo the Rover/MG jigsaw seems in place.

There are reports coming out that SAIC has bought the Rover brand from

BMW, the German car maker which owns the historic brand, is understood
to have agreed to sell the marque - which features the iconic Viking
long ship - to Shanghai Automotive Industry Corporation for more than
£11m. The two companies are planning to announce the transaction in
the next fortnight. Industry sources said any deal could not be
announced until then because of a previous agreement to give Ford the
right to pre-empt any sale.

Full story

The "new" 75 being built by SAIC which was to be to be called
"Lu-sheng" (literal meaning: Road-Splendor) Car with incresed
wheelbase of 100mm. If the reports are true maybe it will still be
called Rover?


Peter H

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